It’s no secret that social media as been gaining widespread, unprecedented strength across most industries over the past several years. Real estate is no exemption to this trend. Whether you are just entering the social media realm or are a seasoned veteran, the following practices are important for anyone in the industry to take into consideration.
Create Conversation:
No one likes to be talked at; therefore, avoid doing so on social media. Rather, be sure to create a conversation with your followers by curating engaging content. You want to provide your followers with important content while encouraging them to share their input with you and the rest of the community.
Share Relevant Content:
There is a time and place for funny memes or videos, but your company page is generally not one of them. Establish yourself among the online community as a local, regional, national, or even international industry leader. Post relevant and timely articles, provide tips on home buying, and share pictures or infographics on current listings or market information.
Focus On Community Building
While building up your own following is important, being able to go out and find relevant people to follow, like, and talk to is equally as crucial. Participate in hangouts, make comments on other’s posts, and connect with other professionals in the industry. You should also consider reaching out to those who will be engaging with your same potential customers, but not necessarily in the same exact way you do. These may include construction companies, local real estate groups, investors, and the like.
Blog
Blogging is a great way to establish yourself as a relevant, knowledgable professional or company. What’s more, it also helps in driving traffic to your website and is perfect for sharing on your social media sites.
So, how exactly is the real estate industry using social media? This infographic will help answer that question:
As you can see, social media has become a relevant marketing strategy for the real estate industry. Do you have any best practices to add to our list?
