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 In analytics & data visualization, Blog Archives, digital consulting and research, Digital Marketing, social media marketing

Even if you don’t do social media management for a living, if you haven’t heard about or used the wildly popular photo app, Instagram, you’ve got to be living under a rock or something! iPhone users and, as of late, Android users use this interactive and entertaining app to snap photos of events and things in their life, add a neat filter (or #nofilter to show off), upload the photos to their account and then, their followers can “<3” or comment on their photos. It’s been deemed by some to be the “hipster app,” but over 50 million people use this app on a daily basis. Even enough to beat out Twitter! (How about an #EverybodyLovesInstagram, huh?)

According to All Things D, “in August, U.S. smartphone owners visited Instagram from their smartphones more frequently and for longer periods of time than they visited Twitter.” This proves that this social networking platform is quickly gaining momentum and becoming an optimal platform for personal users and businesses alike.

Below, check out this great infographic from Marketo containing information for using Instagram for your biz like a champ. And stay tuned for Agency Entourage snapping pics on Instagram. We’ll share the link! We’ve started Instagram-ing and coming up with strategies for our clients so if you’re interested in your business joining this platform, too, visit our Capabilities page to see what we can do to help you.

Do you use Instagram personally, for your business or both?

The Business Marketer's Guide to Instagram

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