Content marketing is the art of constantly creating new content to update various online platforms for your brand. Not only is this good for SEO purposes, but it creates fresh content that engages users and keeps them coming back to the brand’s pages.
Below Content + illustrates that content marketing is the heart of online marketing success. Creating fresh content for your brand increases visibility and creates a wider online presence. For instance, simply having a blog on your website gives it 434 percent more indexed pages. This creates more chances for your brand to show up in user’s online searches. If quality content is created on social media sites, blogs, and online articles, consumers will be more likely to trust your brand. This is backed up by the number below stating that 70 percent of consumers prefer getting to know a company by reading articles, rather than advertisements.
Whether you are a small or large business, content marketing can help your brand grow online as well as in the hearts and minds of customers.
If you’re looking for an online marketing agency that has the skills to get your brand in front of more online users, contact Agency Entourage today.