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 In Blog Archives, blog writing & outreach, digital consulting and research, social media marketing

2012 was the year of Facebook changes. With each update, Facebook users let their opinions be known on the top social media website. The most notable social media influencers were those opposed to Facebook’s changes, especially celebrities and other well-known figures. Take a look at some of the most influential Facebook users, who voiced their opinions about the platform’s changes:

George Takei– Known for his role as Hikaru Sulu on “Star Trek: The Original Series”, George Takei is in fact a Facebook sensation as well! If you have been on Facebook recently, there is a chance that you have seen one of Takei’s “memetastic” posts. Takei isn’t afraid to speak his mind to his followers. Last year, Takei let everyone know that he was unhappy with Facebook’s Promoted Posts, a feature that promised to expand the audience reach of any given post for free, which later it was revealed that users must pay. With over 3.2 million fans, Takei’s Facebook page hasn’t slowed down since the update with more than 1,000 shares per status daily. To help make sure he page didn’t lose engagement, Takei posted a status letting his followers know how to make sure they see his page daily.

Richard Metzger-One of the more unique Facebook pages is Richard Metzger’s Dangerous Minds. After a post on October 24, Metzger became the face of the anti-Promoted Posts crusade. He posted a status linked to a lengthy blog accusing Facebook of holding his audience reach ransom for the sake of making money. That one particular post had more than 3,000 shares and more than 2,000 likes!

Mark CubanThe tech billionaire and Dallas Mavericks owner Mark Cuban hasn’t be shy about his feelings towards Facebook since the update, he even claims he will take his business elsewhere – like MySpace. This all hit the news after Cuban tweeted a picture of how much Facebook wanted to charge him to over $1,000 just to reach a quarter of their fan base. After the tweet went viral Cuban wrote an article for the Huffington Post explaining his views on the matter along with letting fans know he wasn’t leaving Facebook, but he was “recommending that we de-emphasize pushing consumers or partners to like us on Facebook and focus on building up our followings across all existing social media platforms.”


As Takei, Metzger and Cuban have successfully influenced their Facebook audience, you can too! This year Facebook surpassed one billion users in October so, despite the changes and backlash, the top social networking site isn’t slowing down. If you have an opinion about Facebook, let us know! We’ll keep you up-to-date on all of their changes in 2013.

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