Twitter (Photo credit: Wikipedia)
When used effectively, Twitter can help you achieve your real estate marketing goals. One clear advantage to using Twitter for your marketing needs is that not many are doing so properly in the real estate industry. A little time and effort can go a long way if you listen to your potential consumers and create a connection with them. The following tips will help get you started:
Establish An Audience: Who are you trying to reach– real estate professionals or consumers? Once you’ve established your target audience, you can begin curating content to engage with them. It should be noted that accumulating a significant amount of random followers won’t do your business any good if they are not interested in your product. Meticulously choosing to follow those who have expressed interest your industry or product will be your best bet. This can be achieved by researching hashtags, following category leaders, and the like.
Listen: The last thing you want to do is talk at people. If you constantly tweet about yourself or your product, people are going to lose interest. It is human nature to want to talk about oneself, so sit back and listen to what people are saying. This will help you determine what kind of content you should be producing. What’s more, there are several different tools you can use to help you listen. Sprout Social allows you to monitor several different demographics, statistics, and analytics. TweetBeep will alert you when anyone mentions your product or company so you can always engage with your audience.
Engage: Now that you have established who you are targeting and have started listening to what people are talking about, it’s time to engage. Creating a conversation with potential customers is extremely important because it enhances your credibility and establishes lasting relationships. Make sure to mix up your content to keep it fresh and relevant. You will want to share marketing collateral and content from your website while also balancing personal interaction, small talk, and networking. Ask your followers for their opinion on a particular subject matter, share exciting news, and always remember to comment back to those who have made the effort to interact with you.
What are you waiting for? Your Twitter presence is waiting to be established! Creating lasting connections and promoting your business will go a long way in establishing yourself as a category leader and will open up new and exciting opportunities in the future.
