If you’re using Facebook to advertise to your target market, you’ll be interested to know that reaching your target market just got much easier. That’s because Facebook recently rolled out a new feature that makes targeting specific customers much easier.
The new “Partner Categories,” classified Facebook users into more than 500 targeting groups that are based on individual’s interests and buying habits. For instance, Facebook advertisers can now target users who have been identified as being likely to be in the market to purchase a new vehicle.
Before now Facebook advertisers could only speculate consumer behavior based on interest that they’ve indicated on their Facebook profile. But now with that introduction of Partner Categories, Facebook is grabbing consumer behavioral information through digital marketing partners Acxiom, Datalogix and Epsilon.
“While advertisers will be able to see the size of each individual group within Partner Categories, they will not have access to information about specific individuals,” says Facebook
“Our ultimate goal is to make the ads people see on Facebook as relevant as the information they see from their friends,” said Yvette Lui, Facebook’s director of global marketing solutions, global data and audience partnerships, in a release.
Partner Categories is now available to advertisers using Facebook’s Power Editor. Pricing for ads targeted using Partner Categories is subject to the same auction bidding process as all other self-serve ad campaigns, Facebook says. Marketers choose bidding price based on the suggested range during the ad creation process.
Need help getting started with Partner Category targeting? Let Agency Entourage, a Dallas based ad agency, help you create a strategy that laser targets the right audience for you through Facebook.