The answer is simple: Alvin Hysong. He is the charismatic sales and marketing consultant, who calls himself a “catalyst” for Al Dia, and was born and raised in Brooklyn before finding himself in the Big D. We had the fortune of meeting him at the AAF Dallas Diversity luncheon this month and he was kind enough to share his love for his favorite New York pizza, from Grimaldi’s, and a short presentation about Al Dia’s digital initiatives with the smart minds at Agency Entourage.
In case you didn’t know, Al Dia is the largest Spanish language publication in North Texas serving under the hat of the Dallas Morning News. If you are looking to tap into the Hispanic market, Al Dia not only has a print publication, but also several online resources that are helping businesses connect to the appropriate consumers. Alvin shared with us helpful information about their online directory that is fueled by YaSabe and links to Univision. This is a way for brands from many different industries to benefit from the use of Spanish language keywords to reach specific audiences with a front row seat in search engines such as Google, Yahoo! and Bing.
Special thanks to Alvin for coming out to speak to us! We look forward to seeing him on May 6th at the DFW Hispanic Marketing Symposium with DMNmedia.
If you would like to learn more about Agency Entourage, a digital marketing agency located in the heart of downtown Dallas, check out our website or give us a call at 214-414-3035.