We’ve all been hearing it for the last few years: “There’s an app for that.” Whether we need to find a good restaurant, follow a new diet, get the best doctor or see the latest sports scores, we have an app for it. As experienced digital marketing strategists, we are always looking for new ways to help our clients achieve their goals. It’s clear that the future is mobile, and many times a mobile responsive site actually limits your potential to reach clients and customers. A mobile app is the perfect solution to take your digital marketing strategy to the next level.
Both apps and mobile websites are accessed on handheld devices and tablets but there are significant differences between the two.
A mobile website consists of browser-based HTML pages that are linked together and accessed online. A mobile website, as opposed to a standard website, is designed for the smaller handheld display and touch-screen interface.
Apps are actual applications that are downloaded and installed on your mobile device, rather than being rendered within a browser.
While having a user-friendly website and mobile website is mandatory, an app can “extend your relationship with your customers in new and innovative ways,” according to Copyblogger, as long as the app actually meets the needs of your audience. Creating an app gives you the opportunity to provide a resource for your customers that they can’t find anywhere else. It can be lighter on the copy and incorporate inviting visuals, useful technology and state-of-the-art functionality.
Other benefits to creating an app for your business include:
- Consistent branding on users’ screens
- Location-based capabilities
- Calendar functionality
- Social media integration
- Cutting-edge technology available at your customers’ fingertips
Are you ready to take your business’ mobile capabilities to the next level? Let the mobile marketing strategists at Agency Entourage know. We are currently producing one-of-a-kind apps for our clients that you won’t find anywhere else. Your business’ app will seamlessly complement your social media marketing, blogging communication and SEO efforts.