Agency Entourage, one of the top Dallas advertising agencies, wants you to understand the importance of engaging your target audience through social media platforms. It will save you time and money.
So, you want to advertise your retail store or shopping center? Traditional rules say to pay for expensive magazine spreads or high-profile billboards. Dallas has pretty steep competition for customers and top Dallas advertising agencies know that breaking through the clutter can be incredibly difficult. But with the rise of social media, even the smallest retail stores have the opportunity to create meaningful connections with their target audiences.
Two out of five consumers connect with their favorite retail stores online through social networking sites, according to the 2012 Social and Mobile Commerce Study. That means that your customers are out there looking for you on Facebook, Twitter and Pinterest. The most important thing is to be in front of your customers at every possible touch point.
The incredible thing about those who you’ll connect with via social media is that they want to hear about your promotions, products and services. You aren’t shooting in the dark to have your message meet your target customers; they’ve already found you!
The study found that “three in 10 consumers who follow retailers via social media say they are actively looking for information about events, current trends and ideas, or photos and videos, such as ‘how-to’s’ and styling ideas, as well as expert opinions.” There’s no easier way to sell your products and services than to talk directly to those most interested in purchasing from you. It’s the most effective way to advertise a retail shopping center. For a few more key findings from the study, check out this article.
Great. You know you need to be tweeting and pinning, but what does that actually look like? How do you make the time to do it effectively? We’re here to help. As one of the top Dallas advertising agencies, Agency Entourage can successfully build you an engaging and profitable social network. Our capabilities allow us to effectively find your customers and get them to return to you again and again. Go ahead. Check us out, then give us a call! Our team is eager to help you!