Have you added running Facebook ads to your marketing mix yet? Not exploring the benefits of creating targeted ads to get your brands message in front of the right eyes is a huge mistake. Facebook is now the single largest publisher of all ad impressions in the U.S.! In fact, Facebook is responsible for 28% of all ad impressions. Impressions are the number of times an ad is presented for viewing. That’s more than Yahoo, Microsoft, Google and AOL combined. It doesn’t take the savviest of marketers to realize that you want your brand to be where 845 million+ users live.