Why you should know who’s looking at your keywords
It is often easy to become distracted when searching for the “right” SEO keywords to use for your content. Search engine queries used to be short but effective in finding websites. But since then Google has become more advanced and complex; short search queries aren’t enough to connect the user to what they’re searching for anymore. The biggest thing that SEO firms or people utilizing SEO must grasp is understanding their client and their search intent.
Keywords with volume do matter when it comes to discovering which words are being searched but the researcher must also understand why certain keywords are being searched. By connecting these dots, it will become easier for you to position your keyword strategy and site architecture. So how should you go about finding the user intent?
- Look at what’s trending in the social media world: Facebook, Twitter, LinkedIn, Google+, etc.
- Use Google Correlate, Google Trends, and the data on onsite search bars (if you have one on your site). can also be a useful tool in finding what keywords or phrases are being searched by others.
- Find intentional long tail keyword phrases because they could be great indicators to exactly what the user’s intention was when they made the search query.
Once you have found the keyword set that you plan to use, the next step is to organize them for your content.
For example, this particular dentistry is trying to target “teeth cleaning”. That phrase is a super high traffic term for this industry. The long tail keyword phrase that we could target could be “affordable dental cleaning in the Dallas area.”
The H1 and Title tags could include teeth cleaning in it; however the actual content could be about how to clean your teeth at home in order to avoid costly dental procedures. By writing about something more pertinent to a specific user’s search instead of just “teeth cleaning,” the chances of being ranked for that long tail keyword are much higher, therefore increasing the likelihood of the user actually taking action.
Don’t play the guessing games to find out what the user is looking for, harness these tools and find out now.