Digital marketing professionals are always looking for new ways to get press releases picked up by news sources. Most of us look for tips and tricks, but tend to overlook our very own writing. Though your writing may be flawless, there are specific words and phrases that instantly turn off reporters. Put yourself in the shoes of a reporter. Reporters receive 500 press releases a day and read the same words over and over again. Try to leave the following words out of your next press release:
- Out-of-the-box
- Award-winning
- Utilize
- Leading/leader
- Fast-growing
- High-performance
- Engagement
- Revolutionary
- Exclusive
- Breaking
- “We’re pleased” or “We’re excited to announce”
- Best
- Innovative
- Exclusive
- Ground breaking
- Impact
- Launched
- Solution
- Never before
- Synergy
By omitting words like the ones in the list above, your press release will be easy to read and more importantly, believable. Words or phrases such as exclusive, best, never before and revolutionary seem exaggerative. When journalists see words like this in every press release, the word itself loses its value. For helpful writing tips and tricks for your next press release, be sure to read, “Fresh Writing Tips for Press Releases.”
So, now you are wondering what are some strong words to use when writing content? According to Copy Blogger, there are five persuasive words that you should consider using in your writing:
1. You
2. Free
3. Because
4. Instantly
5. New
As a digital marketing agency in Dallas, our writers stay up-to-date by researching current writing trends for press releases, articles and blogs. If you are looking for an agency with strong content writers, give us a call at 214-414-3035.
What strong words do you include in press releases, articles or blogs? Comment below and let us know.
