There are currently 6.9 billion people living in the world. By August of this year it’s expected that 1 billion of them will be active Facebook users. That’s nearly 14% of the world’s entire population. And don’t forget to take into account what percentage of the world’s people actually have access to the internet. Not to mention China’s 1 billion residents that don’t have access to Facebook at all. What other business model can you think of that has the audacity to measure their market share in terms of living human beings on planet earth? These numbers are huge by any fathomable measurement.
Gregory Lyons of iCrossing a London based digital marketing agency projected Facebook’s rise to a billion sees it as a simple mathematical equation: “Using a process of linear regression on the data from the end of 2008 onwards we expect Facebook to hit a billion active users around August 2012. Looking at the data from 2006-mid 2008 it looks like Facebook was growing at an exponential rate, however more recent data suggest it’s growing in a linear fashion.”
Photo by iCrossing
