Yesterday, in Pinterest marketing news, a new analytics dashboard for business users was launched, making it easier for companies to change their marketing strategies based on in depth insights. Find out what the new dashboard has in store for your business below:
Find Out What’s Working
With the new insights feature, you’ll be able to find out which pins people like most and how much traffic your site gets when you add the Pin It button. It also provides businesses with a look into which pins users interact with and how. In addition, Pinterest will give you advice, they call “Act on Pin” insights, on how to increase impressions, clicks and repins so you can change your strategy to expand your reach.
Find Out Who Your Audience Is
You’ll now have new metrics to learn about the people who are engaging with your brand, including their common interests and what other brands they interact with. This is a huge development for companies because you can closely tailor your pins to match your audience’s wants and needs.
Find Out Which Content Is Working
Lastly, the analytics dashboard will not only tell you which pins were most successful but also whether that piece of content was a Rich Pin or Promoted Pin. As impressive as that is, the real game changer, Pinterest will even tell you how the content was placed on Pinterest, through the use of the pin button on the company site or through a third-party.
In the end, businesses will be able to quickly look at their insights and see what is working and what isn’t, then shift their strategy to mirror what’s working. It’s a win-win for both Pinterest and companies using the platform features. The more people pin and interact, the more brands are likely to use their services, such as promoted pins to boost engagement. By having an analytics platform to show that their services are working, businesses will be more apt to start using them!
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