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Three Quick Tips to Improve Your Healthcare Marketing

Did you know that Agency Entourage has a track record of successful healthcare marketing campaigns? In fact, healthcare marketing is one of the biggest things we do. We’ve helped doctors in the dental, non-profit, emergency care and general medical industries with their marketing.

Here are three quick tips on how to improve your healthcare marketing:

Utilize Email Marketing and Retargeting

Email marketing may seem like an old advertising tactic, but it’s not. In fact, it’s still one of the cheapest and most effective ways to market your healthcare services to patients who are familiar with your doctors. Try sending a monthly email to your patients about scheduling their next appointment or taking advantage of a special promotion.

Did you know that we can retarget your healthcare business’ patients online? A highly targeted Facebook Pay-Per-Click (PPC) campaign is a great way to stay on the top of your patients’ minds. We can even install a tracking pixel to your website and retarget visitors on Facebook or SEM platforms.

Confirm Your Location With Google

Getting your business confirmed with Google is super easy to do and will help your patients find you organically on search. It will also assist your patients get to your practice using Google Maps.

Confirming your business requires that you enter a five-digit pin number on Google+. Google will either send this code to you as a postcard at your physical address or over a phone call on your business’ main landline. It’s completely up to you. (Tip: if you use an automated voice system, it will be easier to do the post card method).

To confirm your practice on Google, click here.

Create A Website and Leverage Visitors

Is all the information on your practice’s website accurate? It’s 2014, your healthcare business needs to have an updated site. Better yet, your practice should be leveraging visitors to do the one thing all businesses in the healthcare industry strive to do–schedule appointments.

There are several ways we can implement lead generation into your healthcare marketing strategy. We’d love to talk with you about it. Give us a call at (214) 414-3035 to see how we can help your practice outperform competitors and get new patients.


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