We are absolutely thrilled to introduce you to Jaime Blanton, our newest Account Director! Jaime’s not just any addition to our team. She’s a marketing maven with more than 20 years of rich, cross-industry experience. From steering nonprofit fundraising to executing full-scale rebrands, she has done it all. And did we mention she’s a former client? Having once been on the other side of the table, Jaime brings a unique perspective to the AE family. Now, let’s dive deeper into her journey, as she shares her insights, vision and passion for marketing.
The Eclectic Background That Shaped My Marketing Career
I always joke that I have worked in so many different industries, that I know enough to be dangerous. From product development, to automotive industry marketing and media relations to donor communications, my diverse background helps me to be incredibly creative, strategic and a dynamic problem solver. For more than 20 years, I have deployed my skills to help nonprofit organizations and educational institutions build their brands, reach new volunteers and donors, and raise critical, mission-enhancing funds. I worked on the corporate side too, leveraging my communications, advertising and market research expertise to help companies engage employees, find and retain customers and secure community loyalty.
From Nonprofits to New Heights: Making a Difference with AE
In recent years, I have focused my energy on raising money and awareness for nonprofits. I am particularly proud of my time at Cumberland Youth and Family Services, formerly the Cumberland Presbyterian Children’s Home. That’s where I first teamed up with AE to execute a full rebrand of the 117-year-old agency that serves youth and families impacted by the child welfare system. While comprehensive rebranding is no small task, I am even prouder to have raised record-breaking funds to support Cumberland’s programs.
Where Jaime Shines Outside of the Office
I absolutely love spending time with my family and friends. But, when I’m not at work, you’ll find me pursuing two very different passions. As a lifelong wheelchair user and the parent of a child who survived a critical illness, I’ve learned a lot about inclusion and resilience. I like to share my perspectives and insights with audiences of all kinds. And, at least once a month, I take the stage in another way–-as a standup comedian. I’m relatively new to it, but I love making people laugh.
The Exciting Journey Ahead with Agency Entourage
Everything I know about Agency Entourage leads me to feel so enthusiastic about the future. The company’s values align with mine. Everyone on our team has a strong work ethic and collaborative spirit. I’m excited because I believe I can make a positive impact here, especially supporting business owners as they grow. I know it sounds cheesy, but I really believe what we do at AE supports the American dream and bolsters meaningful connections.
With her incredible depth of experience across various industries, we’re confident that Jaime will be instrumental in taking our client relationships and campaigns to new heights. Her passion for storytelling, problem-solving, and making a meaningful impact align perfectly with AE’s values. We can’t wait for you to experience the innovative strategies and storytelling magic that Jaime will undoubtedly bring into your campaigns. Want to learn more about how storytelling can revitalize your brand? Contact our team today to elevate your marketing!
Photo Sourced from Agency Entourage