SXSW 2017 opened our eyes to the future of iMessage and Chatbots and the many opportunities this platform could provide brands. Over the past year, we have seen hundreds of businesses incorporate chatbots into their social strategy. With iMessage possessing over a 1.2 billion strong user base, there is no doubt that Chatbots are having a huge impact. In fact, Gartner predicts that artificial intelligence will amount for 85% of customer relationships by 2020. It’s imperative for brands to explore this option and we discuss in this blog why your brand should use Facebook Chatbots.
PERSONALIZED CONTENT & IMMEDIATE VALUE
With the rise of artificial intelligence and advanced technology, it is imperative to continue providing content that is relevant and personalized to your customer, as well as providing immediate value from your bot. The Wholefoods Chatbot interacts with their customer to create a personalized experience and also helps users find new recipes. This is an excellent example of providing immediate value.
STREAMLINE PURCHASES & LEAD GENERATION
Two of the biggest reasons as to why your brand should use Facebook Chatbots is lead generation and the ability to streamline purchases. Once your customer begins interacting with your bot, bots can direct them to a specific product, suggest products and services, and also collect information that you can use for lead generation purposes in the future. Whatever your business or brand may offer, a bot can streamline the purchase process quite easily.
THINGS TO KEEP IN MIND
While there are many advantages to Chatbots, this technology needs to be achieved the right way in order to avoid a negative brand experience. For example, if your bot does not work properly or interact as the customer would like, this can create frustration. If your brand or business is thinking about integrating Chatbots into the marketing strategy, it is imperative to do it right or not at all.
If you would like to explore the possibility of extending your marketing strategy to include iMessage Chatbots, contact Agency Entourage, one of the fastest growing marketing agencies in Dallas. Call (214) 414-3035 or email us at info@agencyentourage.com.
Images from Thinkstock by Getty Images. Item Numbers 655410492 and 680288272.
