It’s a new year and hopefully, you’ve found a good digital marketing consultant for your 2018 initiatives. No doubt we’re all tasked with several goals for the year and one of those is likely in social media. Without a good social media presence, you’re losing at the digital marketing game and especially if you’re not calculating ROI.
Finding the Right ROI
You have to be on top of your social media in order to see impact in this rapidly changing environment. What’s more is if you don’t have a good consultant in your corner – you might be behind in some of the channel best practices. Most of all, it’s the desire of every business to be able to accurately calculate ROI to their digital spends. This isn’t as easily done as it seems. There are many tools out there to help with reporting metrics – too many! Then there are a bajillion metrics to report on and how do you pick the metrics that are meaningful to your brand?
When hiring a consultant like Agency Entourage, we help you circumvent all the complexities and reduce it to something meaningful. Having a strong digital strategy helps you determine what metrics are right for your brand and allows for a better calculation on ROI. You may not be able to get it down to an exact calculation but you can definitely see the impact your investment has.
For instance, picking the right media mix is one of the top consultative efforts we help you with at Agency Entourage.
- For every $1 spent on Email Marketing, it provides an average ROI of $44 1
- Facebook ads prove to have a $2.19 return on ad spend (ROAS) 2
- 75% of Instagram users take action after seeing a post 3
- Pinterest users spend on average ($80) more than twice that of other social channels 4
- For every $92 spent acquiring customers, only $1 is spent converting them 5
- Investing in content marketing generates three times more sales leads than paid search 6
Finding the Partner
In the end, you want a partner to help you optimize for every investment dollar you’re spending. This requires experts who can help you fully realize your brand story, message effectively, test, and then optimize.
Contact us. We are your consultant. We are your Entourage.
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