The golden question, should your business start podcast marketing? Usually, when people think of digital marketing, they think of social media, SEO and SEM. But with the ever-expanding landscape of the digital world, podcasts are becoming more influential than traditional digital content forms. We understand that you may not think that podcasts are an essential part of marketing, or that it may be challenging to start one. At Agency Entourage, we want you to consider adding value to your digital marketing strategy through podcasts, and this is why:
The Growing Number of Podcast Listeners
Did you know that on average, people spend 5 hours per week listening to podcasts? Not only that, but as of 2020, there are about 212 million Americans who listen to podcasts. Podcast listeners are your number one fans, which means they are incredibly loyal to your brand. A study by Edison Research found that about 93% of podcast listeners are active on at least one social media platform (compared to 81% of the entire population that’s on at least one social platform). This means that right now, you have customers who are actively listening to podcasts.
Establishing a Credible Reputation Online
There are three reasons why people gravitate towards podcasts, to get smarter, optimize their time and have a personal connection. When a person chooses to subscribe to a podcast, they are explicitly saying that the podcast gives them valuable information. Podcasts help companies and individuals showcase their expertise, provide helpful information and produce consistent solutions to questions and problems. Your podcast will build trust with your audience and create a personal connection as a guidance source that they can’t get anywhere else.
How to Use Podcast Marketing to Your Advantage
Podcast advertising as a lot simpler than it sounds. Podcasts are what’s known as “pillar content.” Pillar content is content that can be repurposed to multiple different formats. Think about it, you create a podcast (record the video and audio), and now you have content to post to YouTube, Instagram, Facebook, LinkedIn and a blog (from the transcript of the podcast). From one single source of content, podcast marketing can be the main production for content across all of your platforms. All it takes to get started is to partner with someone like Agency Entourage.
Are your considering getting started with podcast marketing? We would love to start a conversation with you about how we can help your business grow with our podcast marketing services. Our team is ready to help you get started with finding a topic, producing the content and repurposing your podcast across all of your digital platforms. If you’re ready to get started, contact our team today to learn more about expanding your digital presence and reaching your customers online with podcasts.
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