When we need or want something, we reach for our phones. Whether you are an Apple or Android kinda person, smartphones are our ultimate source of information. Did you know that 50% of consumers will visit a store within one day of a local search on their smartphone? This is a HUGE opportunity for brands and industries. In our latest Google Partner Event, we explored how the home services industry can dive deeper into digital as a whole. Let’s discuss.
Traditional Business Models Are Being Challenged
Classic examples are the taxi service VS. ride sharing services (the Lyfts and Ubers of the world) or the hotel industry VS services like AirBNB. Mobile is changing the game, and it’s crunch time for the home services industry. Why? The mentality of a consumer is changing. We want convenience, immediacy of action and access to information 24/7.
How Can the Home Services Industry Utilize Digital?
Many players in the industry are not on point with the current consumer mindset. In fact, only 25% of efforts are spent on digital within this industry. The risk of not being able to reach consumers is real if businesses in this space continue to do nothing. Let’s break it down. In Q3, 2015, mobile search surpassed desktop search in this industry.
Google reports show:
- 72% of consumers expect leading brands to be on top of a search engine
- Over 1/3 of individuals associate search results with success
- 56% of consumers who use their mobile to search, called a business within 1 hour
- 44% of them went and visited that business within 1 hour of searching on their mobile.
It is clear that mobile devices are driving quick action. So, how can businesses within this industry use this to their advantage?
1. Own Your Google My Business Listing
As a Google Partners Agency, Agency Entourage can help you own your Google My Business listing. Google My Business provides consumers with your location, hours of operation, the services provided and areas that you service. As a business, you can also review, manage and respond to reviews, as well as receive insights into where your customers are.
2. Reach the Right Prospects
Utilizing AdWords is a huge opportunity to show ads to people who have expressed the need for what you provide and the service you sell. This is an effective way to connect with the right people. Agency Entourage specializes in paid media and can help you launch AdWords campaigns today.
3. Make Ads More Profitable
One of the most important things you can do while using AdWords is to make your ads more profitable. How? Knowing when consumers are most likely to look for your service is one way. Smartphone usage increases in the afternoons and by allocating bids more effectively, this is a great way to make your ads more profitable.
4. Drive Impact with Innovative Ad Formats
There are a variety of ways you can format your ads to drive impact and stand out from other businesses. These include Ad Extensions and Message Extensions.
As a Google Partners Agency, Agency Entourage can help you and your home services business drive impact and excel within the industry. Take your business to the next level with one of the fastest growing Dallas marketing agencies. Call us today at (214) 414-3035 or click the email below!
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