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 In ae-ideas, analytics & data visualization, Digital Marketing, paid media buying & management

Investment in a Long-term Digital Marketing Strategy: The Path to LeadsWhile your main business goal is getting new leads to drive revenue, there are other steps to consider in the process of building a presence online that creates these business opportunities. As we analyze your marketing funnel and determine where improvements can be made, all of these pieces are a part of the puzzle to closing customers. Here’s why investing in a digital marketing strategy is recommended for any business looking to drive consistent leads.

How Investing in a Digital Marketing Strategy Sets You Up for Success

We refer to this as an investment because you are truly investing in the digital presence of your business. Consider your digital assets as if they were each a storefront– you wouldn’t spruce up one location and leave the others unattended and expect the same results. Before we work on setting up a digital marketing campaign to drive leads, we need to ensure your digital presence is up to par. 

This might include increasing entry points via SEO strategy so more users find you organically while searching for what you offer, or redesigning your website so it better guides the customer through what actions you want them to take. Whatever the path is, sometimes it takes time to advance your online presence to a place where you can expect lead generation.

With An Established Online Presence, It’s Easier to Close Customers

At Agency Entourage, we work towards developing an impressive digital presence for your business, so that wherever customers come in contact with your company, they are convinced to they’re making the right decision. You might think by just having a website, your customers will find you, but this isn’t always the case. It’s important to be sure every place where your business lives online portrays an active presence to help show customers who you are, how you can solve their problems and why they would want to work with you.

What do we want? LEADS. When do we want them? NOW. 

Most businesses approach us with the need for leads to drive revenue. However, acquiring leads without some nurturing along their journey is asking a lot from the customer. Most customers’ purchase journeys include a heavy amount of research. According to Forbes, 89% of B2B researchers use the internet in their research process and they conduct 12 searches prior to engaging on a brand’s site. Due to this, it’s more important than ever to be sure that your presence fuels that research.

When you establish a solid digital marketing strategy and a strong marketing presence online, the information your customers need to make a purchasing decision is at their fingertips. With the right guidance for your website content, social media marketing strategy, SEO content and beyond, your business can start to sell itself before a customer even reaches out.

All in all, we want to drive your business leads, but we also want to be sure that when new customers find your business via online marketing, they are informed. Wondering how to improve your business’s lead generation and invest in a digital marketing strategy? Talk to our experts today about how we can improve your strategy with data-proven services.

Image from Getty Images: #1173361443

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