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 In ae-ideas, Digital Marketing, physical world marketing, SXSW

Drones are proving to be indispensable tools in a variety of different industries. Mainly viewed as a way to create awesome content, drones are increasingly being used as a form of art simply called ‘drone shows.’ Verity Studios, a company based in Switzerland, is paving the way for drones in art. Verity Studios has collaborated with the likes of Cirque du Soleil and the 2018 WorldWired Metallica tour to create phenomenal drone visuals. We discuss how drone shows are quickly becoming the new wave of experiential marketing.

Drone Shows: The Magic is Real.

In a world where technology rules all, we are seeing collaborations between a variety of mediums. Drones are a perfect example of technology and art intersecting all while creating an emotional bond and an unforgettable experience for everyone watching. The concept of an untethered object hanging over an audience with a pre-loaded algorithm of choreography and technical costume design is unparalleled. Just like any other form of technology, drones are only going to advance. This is just the beginning of technology and art collaborations, and the possibilities are endless. Verity Studios believes that costume and lighting techniques will become even more magical, the systems and flight times will continue to develop, and drone shows will become incorporate in many brand strategies. The aerial future of experiential marketing is here.

Experiential Marketing For Any Brand

Although drone shows are more of a live show experience, it’s important to understand the value of experiential marketing for any brand. Creating a live opportunity for consumers to interact and connect with your brand is proving to be invaluable for engagement, brand loyalty, and of course, social content. Mosaic and the Event Marketing Institute found that 49% of attendees at branded events are creating videos of it, the majority of which is shared on a social media platform.

Technology and art collaborations are an exciting form of experiential marketing that will continue to grow. Experiential marketing has never been more exciting than it is now. If you would like to take your brand to the next level, contact the fastest growing agency in Dallas, Agency Entourage. Email us or call us today and let’s begin creating magic!

Photo Source: Verity Studios

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