When thinking about your brand’s digital marketing strategy, where do you see your efforts headed? With 20% of mobile queries conducted in 2016 via voice search and 50% of all searches predicted to be done using voice search by 2020, it’s a no-brainer that your business needs to optimize its digital efforts to embrace this emerging trend, but the question is how? As your digital consulting and research experts, we are happy to shed some light:
Image from Thinkstock by Getty Images. Item Number 669501186
Let’s Have A Conversation On Search Trends
As voice search becomes more predominant, one thing is certain—digital marketers will need to switch their mindset from promoting short, succinct keywords and focus more on user intent, which is best expressed with long-tailed, conversational searches. Luckily, artificial intelligence (AI) is geared up to help voice search in this regard.
AI voice search models focus on conversational language to identify context and intent, build on previous queries, contemplate multiple steps and recommend actions, tasks and transactions. With the help of AI, voice search results become more accurate, actionable and transactional in their delivery, creating a better user experience that benefit businesses.
Try To Have All The Answers
Image from Google
As home speakers, such as Alexa and Google Home, utilize Google’s answer boxes for their voice search responses, optimizing content for answer boxes, the featured snippet that ranks above other organic results, will prove fruitful for voice search.
Step Up Your Organic Search
While kinks are still being worked out on how to reach consumers through browsing without a screen, optimizing content for organic search, like answer boxes, is a good practice to position your brand for voice search. As Google rewards those who provide information and content deemed valuable by consumers, this will help you rank, not only for regular search queries, but also all voice queries.
Are You Mobile Friendly?
Back in 2013, we were discussing the importance of having mobile friendly sites, and even now, sites are being built with mobile first in mind and desktop second. So in case you haven’t gotten the memo, it is critical to have a mobile friendly site! Verify your mobile site is properly optimized and mobile friendly here.
Are you intrigued by what voice search has in store for the future? If you’re interested, Agency Entourage is happy to help you optimize for this search trend. Get in touch with us via email at firstname.lastname@example.org or by phone at 214.414.3035.