One of the hardest parts of digital marketing is knowing if your efforts are achieving measurable results. Without having the capability to account for direct sales from a Facebook post, tracking your website’s reporting and analytics on social media is the key to knowing if adjustments need to be made. Knowing what data to watch is very important, so here is a quick guide to understanding Facebook and Google data analytics from Agency Entourage.
Why You Should Use Facebook Reporting and Analytics
Two of the first things you should know when you are using Facebook for business are how and when people interact with you. When using Facebook for business or sales, you have to verify that your social media efforts connect directly to your business goals. By doing monthly and quarterly data analytics, you receive a ton of valuable information that can redefine your overall strategy. In addition to posting at a consistent cadence, interacting with your following, or community building could help the Facebook algorithm show your content to relevant users.
Understanding Google Analytics
Besides having SEO optimized content, it is critical that you use Google Analytics. This all-encompassing tool analyzes your site traffic, acquisition, behavior and most importantly, conversions. However, without knowing what to look for or how to set up conversion tracking, this can be overwhelming. Step one, if you haven’t already, is integrating your website with Google Analytics. Once you become familiar with Google Analytics, you can understand what the data is telling you and how to improve your website.
What to Track and How Data Analytics Can Help Drive Business
Once you know what metrics to track, you will better understand what ads, SEO content and social posts are most beneficial to your business. While Facebook insights give you a detailed analysis of who is interacting with your page, combining it with Google Analytics will help you take it to the next level. Gaining insight into your audience can improve your overall marketing plan and help you make any necessary adjustments. Do what works, change what doesn’t and don’t be afraid to experiment.
By now, you have an overview of how Google Analytics and Facebook is an effective way to track your website’s and social media performance. Understanding all of the capabilities of both platforms can be a lot to learn in just a couple of days. Contact AE for detailed data analytics reporting from the marketing experts if you want to know how your marketing tactics measure up to your competitors.
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