Pre-pandemic, having an online presence was important for promoting your business and connecting with your customers. Now more than ever, a digital presence is fundamental to how businesses function in the real world. Having an online presence builds and promotes your brand and manages your reputation. Revamp your digital marketing strategy and grow your online presence so you as a business don’t fall behind in this ever-changing digital world.
How to Create an Effective Online Presence
A business must first be visible online. This means having a functioning, user-friendly website that promotes your brand’s message, capabilities, and services. A business that maintains an up-to-date website is more likely to receive traffic just by simply having a digital presence. According to Search Engine Watch, 80% of mobile searches trigger additional action and conversion and nearly 3 out of 4 of those mobile searches that converted brought a customer into a brick and mortar store.
Other simple ways to improve your brand visibility and online presence are improving your search engine rankings organically. This means curating intriguing content that people want to link to and share by maintaining an SEO strategy. Agency Entourage is prepared to help guide your business to digital success by providing strategic recommendations that are catered to your businesses’ needs.
Transform Your Business by Being Present Online
Today, if people want to get information about a company, their quickest path is through their mobile phone. You want to make it as easy as possible for potential customers to come to you. You can easily showcase your products and services online, begin to build a relationship with potential customers, and market your brand, all without the user ever leaving their home.
Digital marketing is not only more effective to reach your targeted demographic, but it is so much more cost-effective. Digital advertising has several advantages over its counterparts in traditional media. You can get better results with a smaller investment, can modify any campaign at any given time, and customize the message for your ideal audience.
Scale Your Business and Work with a Team of Experts
Digital marketing is scalable, which means it is perfect for large organizations as well as any other project that could be in the initial steps or growing stage. For example, if you are opening up a new boutique and want to get the word out fast and far, digital marketing can help you with exactly that.
Digital marketing encompasses several moving parts that require a lot of strategy and expertise to execute effectively. It’s important to find teams that specialize and have years of experience like Agency Entourage who can help with your needs to get your products or services in the eyes of the target consumer. We look at the unique needs of your business and create a strategic plan to help your business thrive. Wondering if it might be time to work with a digital marketing agency? Check out our blog!
Image from Getty Images #1172587375