Ensuring that your website contains proper SEO optimization is one of the best ways to improve your organic search results on Google. However, SEO is a complex and long-form content strategy that may take months or even years to show results. Here are some of our favorite ways to find out if your website contains proper SEO optimization from Agency Entourage:
Google Analytics Tells All
Unfortunately, there is no quick or straightforward way to determine if your SEO optimization is working correctly, but Google Analytics is likely the easiest option. Google Analytics can tell you which pages of your website people are landing on from Google results, effectively showing you which pages are showing up on Google the most. Generally, a rise in traffic on a particular page of your website, or your entire website, is a great indicator that your SEO is working.
Perform a Site Health Audit
The use of keywords is only one step of the SEO optimization process. There are a large number of factors that contribute to SEO’s complexity, including site health, keyword density and the quality of the writing on your website. Performing a site health audit is a simple way to determine if all of your SEO techniques are working together. If your site is full of 404 errors and missing meta descriptions, improving these errors will ultimately improve your SEO.
SEO Optimization is a Long-Term Strategy
If you are sitting around wondering if your SEO strategy is working shortly after posting your new website or SEO content, it is crucial that you give it more time. Google needs time to index all of the copy on your website and search it for keywords that they feel will aid their search engine. SEO is a long-term content strategy that can take years to garnish the expected results. The important thing to remember is that your strategy will work, given that you don’t abandon your SEO strategy when it doesn’t show immediate results. It can take years to show results.
No matter how you choose to implement an SEO strategy to your website, Agency Entourage is always here to help you make it simple. We employ a team of experts in all of the complicated aspects of SEO optimization that will guide you through each step of the process. Want to learn more about what Agency Entourage can offer your business? Check out our blog today!
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