When it comes to speaking to your audience, it’s crucial that you speak their language. We’re not talking about English or Spanish. We’re talking about using a tone and personality that can clearly connect and communicate with your audience. Your brand voice isn’t just the words you write or tell your audience. It shapes your brand’s overall personality. With that being said, you probably have a few questions, and that’s okay. Agency Entourage is here to answer four of the most common questions about brand voice.
1. How Important is Having the Right Brand Voice?
Choosing the wrong brand voice can be just as bad, if not worse, than not having a brand voice at all. Let’s say you’re a brewery. Your company could get away with having a humorous, light-hearted brand voice that makes jokes and appears as a fun-loving, charismatic brand. However, if you’re an insurance company, you would want to be a little more serious and come across as being extremely dependable and always there for your audience.
2. How Do I Pick the Right Brand Voice?
So, now that we’ve established that you need one, singular brand voice, it’s times to determine the best tone for your business. To do this, all you need to know is your audience and what they expect from your brand. If your audience is mostly young millennials, then commenting on and speaking to the latest trends in social media or using memes would be an adequate strategy for brand voice.
You need to recognize that your brand may also have a couple of different types of audiences and will need to adjust your voice accordingly. For example, a cereal brand would need to speak to both the children (prime product consumers) and the parents (prime product purchasers).
If you’re having a hard time finding the right brand voice for one reason or another, our brand-building, digital marketing experts here at Agency Entourage can help!
3. How Do I Get Everything on Brand?
Once you’ve landed on a particular tone and voice, you’ll need to make sure that it’s consistent throughout all your brand assets. This may sound simple, but there’s always a chance that something might slip through the cracks. It’s important to think of everything as being connected, and that if you change one thing, you must change the other. You want everything from your social media posts and blogs to your print and email campaigns to be consistent.
4. How Can My Brand Voice Be Heard?
Chances are, there’s another company like yours that’s trying to speak to your audience using a similar brand voice. So how do you make sure your voice is heard above the rest? One word – strategy. Knowing the right times and places to reach your audience is what will truly set you apart from your competitors, and Agency Entourage can help you do just that.
It’s time to discover your brand’s voice and to start speaking to your audience where you know they’ll hear you! Give us a call at 214 – 414 – 3035 or contact us online to learn more about how we can help your business to grow and thrive.
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