When you’re looking for a digital marketing agency, you obviously want to find one that knows what they’re doing when it comes to search engine optimization and search engine marketing. However, for either of these digital marketing efforts to be truly successful, they have to be backed with impeccable keyword research. Today, we’re going over some of the basics to help you better understand SEO keywords and the importance of proper keyword research.
What Are Keywords?
In short, keywords are words and phrases that are related to your business and that your target audience are typing into search engines. An example of this would be that if you are a dentist in Dallas, Texas, then one of your phrases, or long-tail keywords, might be “family dentistry in Dallas.” Having these SEO keywords on your website is what makes it easy for your customers to find you.
The Importance of Keyword Research
Every time anyone searches something on the internet, they’re using keywords. The key to making sure that your business shows up at the top of the search page is to have those SEO keywords on your site! The only way you could possibly do that is to have thorough keyword research done by a team of trusted digital marketing experts. Without proper keyword research, essentially anything you write will just be a shot in the dark as to whether or not it’ll contribute towards your search engine optimization.
Optimizing the Findings of Your Keyword Research
So you’ve contacted Agency Entourage and our SEO specialists have completed your keyword research. You may think that our job is done, but that isn’t the case. Now that we’ve completed the research, it’s time to optimize your extensive keyword list.
While you may want to go with the obvious keywords that get a lot of searches, you have to realize that every single one of your competitors will also be targeting that keyword, so the competition for ranking will be extremely high. Inversely, if you target a keyword that has low competition but also low searches, then you’ll have a bit of a stale mate. Your ideal keywords will be those with medium to low competition yet high searches. You’ll also want a good mix of branded and non-branded keywords, which our keyword specialists will help you find via the perfect keyword strategy.
After Keyword Research Comes Integration and Implementation
Once your keyword research is complete and we’ve optimized your keyword strategy, it’s time to begin integrating those SEO keywords into your current online content and implementing new content that’s completely optimized for your new keyword strategy. The best way to successfully implement a new keyword strategy is to execute it with blog writing and outreach.
If you’re ready to beef up your digital marketing efforts, then the first step is having proper keyword research performed by people that are dedicated to learning your industry and growing your business. Turn to the specialists at Agency Entourage in Dallas, TX for all your digital marketing needs. and give us a call at (214) 414-3035.
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