At the end of the day, every client is working towards reaching the same overall goal, increasing consumer engagement. Whether it’s B2B or B2C, every client will massively benefit from an increase in engagement. By increasing engagement, you are not only driving profits through sales, but you are also expanding the awareness of your brand to a much wider audience. Here are the top digital marketing trends for increasing engagement in 2022 from Agency Entourage:
Utilizing Artificial Intelligence in Marketing
The advantages and capabilities of artificial intelligence are growing exponentially, and so are the opportunities to utilize them in marketing. Artificial intelligence can help agencies create efficient means of analyzing consumer data, writing blogs, optimizing content and much more.
Pushing Interactive Content
As a whole, interactive content performs better than standard content on practically every social media platform. Whether it’s quizzes, polls or virtual reality videos, consumers love to feel like they are a part of something. Pushing this kind of content can be great for your brand.
Data Interpretation and Scientific Methodology
ROI is more important now than ever. It’s elemental to anticipate what people are thinking or planning to do before making any decisive branding move. Being able to understand your audience at a higher level will guide all of your marketing strategies to the next level.
Utilizing Video Marketing
A really great story can communicate the real essence of the brand in less than three minutes, and clever stories can help you become more persuasive to your audience. Video is key for creating customer relationships because it helps humanize the brand to your audience.
Spread Your Message on Podcasts
Whether it’s hosting your own podcast or joining another as a guest speaker, podcasts can be a great way to spread awareness for your brand and demonstrate your expertise. Podcasts have exponentially grown in popularity over the past few years, providing a great marketing opportunity.
Live Chat or Live Text (SMS)
Live chat lets you provide 24/7 support to your customers, which is an especially important function for B2C businesses with more technical products. Allowing online customers to interact immediately via chat or SMS keeps the customer on the purchase journey for a longer cycle.
Quality Content is King
There is a vast sea of irrelevant content on the web. Making quality content that is relevant to your perfect customer will help guide them back to your brand and lead to sales down to the line. Remember, your content needs to show that your brand offers more than your competition.
Optimizing for SEO on Instagram
We’re all familiar with SEO for Google, but we must remember that social media platforms have widely used search functions. With the expanded search function on Instagram, optimizing your profile and posts for search is great for growing reach and getting a leg up on your competition.
Develop a PR + Marketing Plan
Strategy is at the core of every successful marketing campaign. Developing a thoughtful, strategic marketing plan can help your brand grow relevance, sales and get attention from hundreds of potential customers. The importance of your marketing plan cannot be overstated.
No matter how you choose to take part in these 2022 digital marketing trends, Agency Entourage is always here to make your marketing simple. We offer a wide variety of marketing services that aim to increase your consumer engagement and generate leads. Want to learn more about the latest digital marketing trends in 2022? Check out our blog today!
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