We all know the struggle of getting your brand out there, but it’s 2018, and if you aren’t implementing integrated marketing in your campaign planning, you’re basically wasting your time. It’s less about customizing your brand message for each platform but more about maintaining the same message across each platform despite their unique differences.
Why? Americans are exposed to around 4,000 to 10,000 advertisements each day and studies show that 85% of consumers couldn’t name a memorable story told to them by a brand. So,pg slot imagine the retention rate a consumer would have if you had a different brand message per platform! That’s where Integrated Marketing comes into play, and as your Digital Marketing Experts, here is why we recommend incorporating Integrated Marketing into your next campaign:
BUT FIRST, INTEGRATED MARKETING DEFINED
Our favorite definition, from the DMA, defines Integrated Marketing as:
Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, media,pg slot and activities, so that all work together as a unified force. It is a process designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer.
CREATE ONE, UNIFIED (EMPHASIS UNIFIED) MESSAGE FOR BETTER RETENTION
Consistency is key! Ask yourself, what is the one thing you want consumers to take away from your campaign? On average, 5 to 7 brand impressions are necessary before someone will remember your brand, so keep your message consistent and keep your imagery consistent. The fewer variables, the easier it is for consumers to remember your brand when they do see it. Do you have 5 different CTAs with 5 completely different images on 5 different platforms? Yeah, we wouldn’t remember that either!
BETTER RETENTION LEADS TO BETTER REVENUE
The number one reason you benefit from Integrated Marketing is pg slot that you have a better chance at people remembering you and your brand, and with that, you have a better chance at getting your product in your consumer’s hands. A study from lucidpress shows that the average revenue increase attributed to always presenting the brand consistently is 23%.
No matter what stage you are in with your current marketing endeavors, we at Agency Entourage are here to help! Email us info@agencyentourage.com or contact us today to see how you can incorporate Integrated Marketing into your business.
Image from Thinkstock by Getty Images. Item Number 819136338
