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Physical World Marketing

AE Helps TIGI Educate Stylists

The Brief

TIGI, the maker of popular hair care brands like Bed Head and Catwalk, asked Agency Entourage to help develop their event marketing program for their involvement with the America’s Beauty Show.

The Solution

Making a big splash at America’s Beauty Show in Chicago (March 9 – 11), TIGI had a large, rectangular “store” set up at the front of the footprint. Behind that was seating for the audience that watched the various training sessions that TIGI educators from across the globe were putting on. Above that stage was a video screen that played the education sessions as they happened. Various videos from TIGIs different brands played when the team was in between sessions.

The Creative

Agency Entourage helped with the conceptualization and execution of their event promotion leading up to the event (landing page for registrations for their giveaways, e-blasts, flyers), sourced event promotional items, and also assisted with the management of the on-site staff. We even provided the overnight security (because that’s just how we roll).

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