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Social Media Marketing & Integration

Generating New Business through Social Media

The Brief

Since 1948, Qualtrust Credit Union has been offering financial services to meet its members’ needs. Today they continue to expand their products, services and technology, while providing fast and friendly services. However, they needed to establish a digital social media presence in order to increase brand awareness, member relationships, the number of accounts, and direct loans.

The Solution

Agency Entourage participates in weekly Twitter chats to share Qualtrust’s expertise without asking for anything in return. We post to Facebook and Twitter every weekday with polls, promotions, expert advice. We maintain a weekly blog to create and provide valuable content about financing. Finally, we send monthly emails to indirect loan members with targeted, relevant offers.

The Creative

Agency Entourage created shareable content that meets the informational needs of customers and delivers differentiated value to build trust, reputation and eventually membership.

The Result

89.7% increase in new accounts
607 Facebook fans in 25 days
306,800 page impressions in 25 days
6.56%, increase in website page views in the first month

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