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Blog Writing & Outreach

Increasing Leads Through a Targeted Blogging Strategy

The Brief

SmileWorkshop is a full-service dental practice with 9 locations throughout Texas. Primarily located in North Texas, SmileWorkshop caters to families. They perform all dental procedures, including general dentistry, orthodontics, pedodontics, endodontics, cosmetic dentistry and oral surgery. To increase their total number of new patients, SmileWorkshop approached Agency Entourage for a digital marketing strategy.

The Solution

Agency Entourage developed a blogging and outreach strategy targeting location-specific keywords. Each of SmileWorkshop’s 9 locations received regular blog posts with content and keywords specific to their office, services and physical location.

The Creative

In 2014, Agency Entourage focused SmileWorkshop’s search engine marketing strategy on blog posts centered on dental terminology and local keywords. The digital marketing strategy resulted in 21,670 more page views in 2014 compared to 2013.

The Result

Between 2013 and 2014, organic page views increased by 36.79% for a total of 80,570
Between 2013 and 2014, organic sessions increased by 40% for a total of 25,141
Location pages saw an average increase of 1.548% in organic traffic
SmileWorkshop.com now ranks for over 350 organic keywords

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