SmileWorkshop is a full-service dental practice with 9 locations throughout Texas. Primarily located in North Texas, SmileWorkshop caters to families. They perform all dental procedures, including general dentistry, orthodontics, pedodontics, endodontics, cosmetic dentistry and oral surgery. To increase their total number of new patients, SmileWorkshop approached Agency Entourage for a digital marketing strategy.
Agency Entourage developed a blogging and outreach strategy targeting location-specific keywords. Each of SmileWorkshop’s 9 locations received regular blog posts with content and keywords specific to their office, services and physical location.
In 2014, Agency Entourage focused SmileWorkshop’s search engine marketing strategy on blog posts centered on dental terminology and local keywords. The digital marketing strategy resulted in 21,670 more page views in 2014 compared to 2013.