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Digital Public Relations

Joining The Conversation Where It’s Happening
AE CASE STUDIES-logos_0020_lake austin

The Brief

Lake Austin Spa Resort, an award-winning spa and resort located in Austin, Texas, provides a unique and intimate experience for those looking for a relaxing getaway in the calming Texas hill country. While some of its core customers are individuals living in the Lone Star State, Lake Austin Spa Resort was looking to generate awareness of its brand across the country and give people an opportunity to discover this hidden gem in the heart of Texas.

The Solution

Agency Entourage applied several different digital marketing strategies to help Lake Austin Spa Resort gain awareness among its target customers. One main component of the digital marketing initiatives was the brand’s participation in Twitter chats. These hubs are hosted by large icons of the travel industry, such as Travel and Leisure Magazine, and are ideal places for Lake Austin Spa Resort to easily gain access to their target audience through a conversation on travel.

The Creative

In order to take full advantage of this opportunity, Agency Entourage not only participated in several Twitter Chats on behalf of Lake Austin Spa Resort, but also gained the brand a spot as panelist on the “Spa and Wellness Chat” hosted in August of 2014 by one of the biggest brands in the industry, Travel and Leisure Magazine.

The Result

10.9K Impressions
70 new followers
2.3% Engagement Rate
70 Clicks
108 Favorites
26 Replies

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