TIGI, the maker of popular hair care brands like BedHead and Catwalk, asked Agency Entourage to help develop their event marketing program for their involvement with America’s Beauty Show.
Making a big splash at America’s Beauty Show in Chicago (March 9 – 11), TIGI had a large, rectangular “store” set up at the front of the footprint. Behind that was seating for the audience who watched the various training sessions put on by TIGI educators from across the globe. Above that stage was a video screen playing the education sessions live. Various videos from TIGI’s different brands played when the team was in between sessions.
Agency Entourage helped conceptualize and execute TIGI’s event promotion leading up to the event with a landing page for registrations for their giveaways, e-blasts and flyers. We also sourced event promotional items and assisted with the management of the onsite staff. We even provided the overnight security (because that’s just how we roll).