In the latest Google Partner event held at Agency Entourage, Google shared some good insights into the current state of digital advertising in the Auto Industry. In our ever-advancing world of technology, you either evolve, adapt and grow or get left behind.
Here are some key takeaways on why you should bring your auto dealership up to speed.
Car Buying in Today’s Digital World
If you stop and look around, you’ll quickly realize everything around us is connected to the web. Your dog’s collar, your home thermostat and even your toothbrush! Why does this matter? Because things that aren’t connected to the internet are quickly becoming extinct. And it’s changing consumer behavior right before our eyes.
Thanks to the internet, consumers today have access to information 24/7, can consider more options in a shorter amount of time, and expect exceptional service.
Yet, the auto industry has been slow to adapt to this digital trend.
In 2005, consumers visited an average of five dealerships before making a purchase.
In 2016? They average consumer visited 1-2, and that’s only if they don’t get the experience they seek at the first. Today’s consumers don’t have to visit dealerships anymore; they are getting to your store online.
Are you open 24/7? You should be – at least digitally. Like it or not, the first impression of your dealership is your website.
The Online Auto Industry Experience
When it comes to selling cars, the old mantra is “Bring the consumer to the dealership.”
Today, it’s all about bringing the dealership to your consumer.
90% of consumers who are in the market for a new car will use Google.
Will your brand be there to help them along in their purchase journey? Search equals intent. Capture the consumer when they are in the mindset to shop. This is what makes search so powerful and effective.
The Automotive Industry’s Journey to Digital Relevance
As technology pushes different industries to meet their evolving consumers needs, the automotive industry has struggled to modernize. While 75% of in-market shopper consumption is digital, 60% of dealership advertising budgets goes towards offline media! Does this sound familiar?
Going digital not only allows you to reach your consumers where they spend most of their time (online), it gives you the promise of measurement. As a Google Partner agency, Agency Entourage provides great tools that allow you and your dealership to find new segments that you can take advantage of and what types of searches potential car buyers are looking for.
Want to take your brand to the next level? With the latest insights into the rapidly changing automotive consumer, Agency Entourage can increase your lead generation and help you target highly qualified and interested consumers. We’ve been doing it for years as one of the fastest growing Dallas marketing agencies.
Give us a call at 214 414 3035 today and let’s begin your journey to digital and retail dominance!