When thinking about search engines, which ones come to mind? We all know Google runs the gamut, but did you know that YouTube is the second most-used search engine in the world following the Great G Giant? What’s more is that YouTube video marketing packs a powerful punch for businesses that rival ads on Google.
Since 2012, YouTube has grown 10 times in viewership, evolving to create a larger reach and better targeting for your customers. While reaching audiences is important, what’s even more critical and challenging is capturing your audience’s attention, and YouTube does just that with their video marketing.
Are Your Customers Paying Attention?
Compared to just seeing an ad, people who see and hear an ad are twice as likely to remember your brand and three times as likely to remember your ad. Beating the industry average of 66%, YouTube offers 93% Ad Viewability rate and 95% Ad Audibility rate, proving that it not only offers reach but attentive reach.
What Are The Benefits of Using YouTube Video Marketing Ads?
As the second most-used search engine, YouTube has 1.5 billion people visiting its platform every month, who on average spend over an hour a day watching on mobile alone. Totalling 1 billion hours of viewing time per day, there’s ample opportunity to target the right engaged customers who want to watch your ads.
Who Doesn’t Enjoy A Little Bit Of Variety?
With YouTube video marketing, you can showcase your product in various different formats that work best for your brand, budget and your customers.
Skippable Pre-roll
Skippable pre-roll video ads allow viewers to skip ads after 5 seconds, if they choose. With skippable pre-roll, you only pay when a viewer watches 30 seconds or more of your ad.
Pre-roll “Bumper Ads”
Pre-roll bumper ads are 6-second, non-skippable video ads users must watch before their video can be viewed. The benefit of these is that 9 out of 10 people can recall an ad after viewing it for just 6 seconds.
Companion Banner
To help drive clicks, a companion banner ad is offered when you run a skippable ad and appears next to your InStream ad.
Call-To-Action Overlay
This semi-transparent overlay ad enables customers to visit your website, buy products, sign up for information and more in real time. It appears at the lower 20% portion of your video.
With ad variety and various targeting options, it’s helpful to make sure you are using the correct ads and targeting. As your paid media buying and management specialists, Agency Entourage is well-equipped with helping you implement YouTube video marketing into your digital strategy. Get in touch with Agency Entourage via email at info@agencyentourage.com, by phone at 214.414.3035 or contact us to get started on your video marketing today.
Image from Thinkstock by Getty Images. Item Number 521458098
