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 In ae-ideas

Are you in charge of digital strategy for a small business? If so, you’re in the right place. In this inaugural blog series, we will discuss digital tactics, tips and tricks for small businesses. Today, there are more audiences to target than ever before. Let’s take a look at three specific audience types that you should take advantage of.

Custom Audiences

Regardless of whether or not you’ve been in business for years or you’re just starting up, chances are, your small business has some type of customer list. Several of the most popular digital platforms offer businesses the ability to advertise to their current customers through custom audiences.

Doing this can be an extremely affective targeting method to customers who have already entered your business’ sales funnel. If you do not have a customer list, it is a good idea implement a digital strategy that focuses on building your list. You can reference 4 Digital Marketing Tactics All Small Businesses Should Test for some ideas.

Lookalike Audiences

What do your customers look like? A lot of the time, data providers know your customers just as well as you (if not better). Using psychographics, demographics and online behavior, we can build you a lookalike audience. This is a great type of audience to include in your digital strategy.

Lookalike audiences allow you to extend your reach beyond your current customers to users who show similar online behavior. Some of the more popular platforms that Agency Entourage does lookalike audience targeting on are Google, LinkedIn and Facebook. Give us a shout if you want to talk about adding this type of audience to your digital marketing strategy.


If you are involved in your small business’ marketing, you are most likely familiar with the concept of remarketing. For a quick refresher, remarketing is the practice of getting in front of users who have already been on your website. It can get quite technical.

We find remarketing to be one the most effective strategies to implement for lead generation campaigns, especially for Ecommerce clients. Agency Entourage can build your small business a wide array of remarketing audiences. From a basic website visitor, all the way to a user with items left in their cart (and everything in between during the sales cycle), we can get your business in front of the type of users you value the most.

Agency Entourage is constantly testing and growing our digital marketing capabilities. We can help your business grow. Give us a call at (214) 414-3035 or contact us on your favorite social channel.

Image from Thinkstock by Getty Images. Item Number 641600742

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