As social media continues to evolve, so does it’s strategy for brands. Enter: influencer marketing.
So, what exactly is influencer marketing and why should your brand implement it?
What is Influencer Marketing?
Influencer marketing is a new way to spread brand awareness and influence consumers to buy what you’re selling. Except it’s not what your brand is selling, but someone with influence representing your brand to encourage their following to buy your brand.
Influencers often have a very established level of trust and regular two-way conversations with their followers or fans.
Authenticity is key.
Here’s a great example from the boat-shoe brand, Sperry.
[Source via Instagram]
Four Ways Influencer Marketing Will Help Your Brand Grow
Be Social on Social Media
One of social media’s best traits is its ability to allow individuals the chance to interact with their favorite brands, personalities, etc. By connecting with influencers who are already speaking to your target audience, this is an easy to way grow your reach in your desired demographics.
Build Trust in Your Brand
92% of consumers say they trust recommendations from people they know, according to Nielsen. 70% of participants also said they trust online consumer opinions. So although your following may be loyal to your brand, they’ll trust the opinion of others more than a brand’s opinion of itself.
Social Selling Tool
Traditional advertising will always have its place. But 74% of consumers use social media to help them make purchase decisions. Influencer marketing can help turn potential customers into conversions.
Millennials, and consumers in general, are becoming increasingly aware of when they are being advertised to. When they see content posted by a social influencer while scrolling through their feed, not only is it authentic, users are more open to digesting the advertisement.