Staying up-to-date on what you can expect from all social media platforms is what we do as your trusted Dallas digital marketing agency. We think like partners and discover new ways to utilize social media to help drive awareness, sales and leads!
Social Media Trends in 2018
The New Explore Page on Instagram
Instagram regularly updates their Explore Page to make it easier to for users to discover photos. This allows user to dig deeper into topics they may be interested in based on posts you like. But in 2018, the Explore Page is getting its biggest update yet.
Over the coming weeks, you’ll be able to browse your explore page by categories (or “channels”), like Animals, Architecture, Photography and more.
Image via Instagram
Not only does this give users the chance to discover exactly what they’re looking for, it gives your brand a chance to be discovered in more ways than ever before!
More Camera Effects
Thanks to Snapchat introducing camera effects in 2013, Instagram quickly followed suit and is now introducing even more!
Why does this matter for brands?
Stories are a great place to stay in front of your audience with fresh, simple content. With the ability to add features like text, “Swipe Up to Shop”, and more – it’s easy to create your brand voice and promote new deals or products.
Share to Stories
As mentioned above, stories is a great place to stay top-of-mind with your audience. Building your brand voice is key to developing a brand users feel connected to.
One new feature of Instagram stories is the ability share to your story from a different application.
Now you can you share songs from Spotify to your story – thus giving you more power to show some personality behind your brand. Users are turning to brands that feel more like a human, not just a logo.
Image via Instagram
As Facebook continues to introduce new features to Instagram, Agency Entourage will work to stay ahead of all social media marketing trends across platforms. If you’re ready to build your brand personality and foster an online community, you can contact us online or by phone at 214-414-3035!