So, you’ve decided to start working with a digital marketing agency to increase your online presence? Great choice. For those new to the world of digital marketing, there are a few things you should know that will guarantee a healthy relationship with any agency from day one. Here are the tricks we’ve learned from 11 years of experience as a digital marketing agency:
Come to the First Meeting Prepared
Whether it’s a discovery meeting or a sales pitch, it’s important that you come prepared to the first meeting. Start by providing your agency with a list of goals and your desired services, though they are sure to make some recommendations of their own. You should also provide your agency with all of the information they will need to market your products or services.
Some Services Will Take Longer Than Others
When you get past the onboarding phase and into the actual marketing, remember that some services will take longer than others, both in completion time and shown results. SEO and social media, for example, could take up 6 months to start showing actual results. This is to be expected, while paid media could only take a week to start showing results for your company.
These differences are because SEO and social media are based on search results and consumer engagement. The people that find your social media pages or website using these tactics are organic results, meaning they are a long-term strategy that doesn’t require additional funding. Paid media, on the other hand, is a short-term strategy that will require an additional budget.
Give Your Digital Marketing Agency More Freedom
Your agency will likely recommend services outside of your retainer because they feel they will help your business grow. Trends change in marketing on a near-constant basis and keeping up with them means trying out new marketing tactics. To make the most of your partnership, give your agency the freedom to try out new trends. You might be surprised at the results.
No matter how you choose to start your partnership with an agency, Agency Entourage is here to guide you through the world of digital marketing. Our team of industry experts will help you implement long-term digital marketing strategies that will attract consumers to your brand. Want to learn more about the services offered at Agency Entourage? Check out our blog today!
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