A NEW TOGETHER AGAIN
A CAMPAIGN THAT INSPIRED
A New Together Again was developed to inspire community members in the greater DFW area to support businesses at Weitzman shopping centers in the wake of the Covid-19 pandemic. Our goal was to highlight resilience personified in tandem with the human spirit’s reaction of rising to the moment.
As businesses began to reopen two main goals emerged:
• Support retail and dining businesses within the shopping centers’ catalogs
• Develop Weitzman’s community-focused brand
We developed the following concept to center the message of the campaign around. It was important to create a highly inspirational message to motivate the community to support businesses in such uncertain times. We believe in the power of human connection. As the ways we come together change, our need for interaction stays the same. Now, more than ever, supporting our community, ourselves and each Other creates hope for everyone. Together, we have the power to overcome anything.
We collected photo and video imagery at various shopping center locations that capture the essence of the A New Together Again Campaign that showcased ways to safely shop and dine. Additionally, we created an original narration of the campaign that was used as a focal point for the messaging and feel. The campaign was implemented across Facebook, Instagram, email marketing, and blogs.
Our message of creating A New Together Again successfully inspired individuals to support their community by shopping and dining locally.
Campaign Images Used on Social Channels
A New Together Again campaign recognition
This campaign encourages shoppers through an emphasis on community, safety, and human interaction. The campaign images and messaging are designed to inspire by highlighting tenants’ ingenuity-and safety measures. Images abound of mask-wearing store and restaurant staff, and services like curbside and takeout.
The campaign currently encompasses hundreds of tenants and dozens of centers totaling millions of square feet. With the campaign, Weitzman reminds people to shop locally, shop safely, and shop now as part of this “A New TogetherAgain “
Herbert Weitzman is founder and executive chairman at Texas-based
Weitzman, the largest retail brokerage and services firm based in Texas
We believe in harnessing the magic of storytelling to craft captivating brand narratives.