During the summer months of 2020, Richardson Mercantile, a struggling antique store in DFW, needed to transform to compete with the increasingly popular antique market. Working with the store owners and management team, Richardson Mercantile rebranded to Cottonwood Market, a store focused on the excitement of discovery.
Cottonwood Market honors the rich history of Richardson by centering the cottonwood tree. Cottonwood has both literal — Cottonwood Park, Cottonwood Art Festival – and figurative roots within the community that creates an instantly recognizable image and sense of belonging. We developed a brand identity, created a website, produced branded videos, and refreshed social channels using the following messaging direction:
At Cottonwood Market, every visit is a new opportunity to find one-of-a-kind items worth cherishing. Our variety of eclectic vendors provide an unforgettable shopping experience with unique vintage, antique and artisan items that make your home come alive. No matter what you’re looking for, Cottonwood Market is here to help you find pieces that fit your personality and style — perfectly.
We successfully spoke to the values of the brand with a focus on community, discover y and the uniqueness intrinsic to the Cottonwood Market shopping experience. Since launch, we have seen direct impacts on the store’s social following, web traffic, and ultimately, monthly sales.
• Organic website traffic increased by 22% between November and December 2020.
• Engaged users on social media increased by 65% since the rebrand.
• There was a 33% increase in monthly sales between December 2019 and December 2020.
We successfully spoke to the values of the brand with a focus on community, discover y and the uniqueness intrinsic to the Cottonwood Market shopping experience.
Pine Mountain Reserve is a nature preserve spanning over 800 acres of pristine forest and winding creeks. We spent days capturing the beauty of the reserve in all its grandeur, from the Iush greenery to the Clear blue skies. Our team used drones, time-lapse techniques and a variety of camera angles to showcase the vast and varied landscapes of Pine Mountain Reserve.
The end result is a stunning video that truly captures the essence of this beautiful piece of land. The video has been used on Pine Mountain Reserve’s website, social media platforms and email marketing campaigns to promote the natural wonder of this area to potential investors.
We believe in harnessing the magic of storytelling to craft captivating brand narratives.