campaign development

You’ve crafted the perfect campaign for your next offer with brilliant ad creative and witty call-to-actions (CTAs) but no one is converting. The first question to ask yourself is what journey [...]

When it comes down to it, business is all about one thing: making profit. The strategies and methods you use may be different, but the tools available to every business are the same. If you’re [...]

The key to any successful marketing is the ability to speak to and engage with right audience at the right time. Three capabilities in LinkedIn’s new Matched Audiences tool can help your business [...]

  Facebook has made strides in the world of digital advertising. Whether you’re telling a story through video or photo ads. Or choosing a certain objective with lead ads, dynamic ads and [...]

Have you ever used Facebook PPC for a client? If you’re in the digital marketing/advertising industry, chances are you’re at least familiar with it. Today I’ll be speaking to those of you who [...]

Arlington Highlands, a mixed-use retail shopping center in Arlington, Texas, wanted an alternative way to encourage shoppers to donate to the annual DFW Toys for Tots toy drive. To do this, we [...]

  Finding good keywords for an SEO campaign is not as complicated as it seems. Many blogs, articles and my fellow professionals have made it out to be harder than it actually is. Now don’t [...]

You just had a huge event for your company and you’ve been promoting this day for the past month (maybe even longer) by sending emails, tweeting and Facebooking– all to get the buzz [...]

The online community of a B2B company is a whole different ballgame. Instead of focusing on brand awareness and getting customers in the door, it is essential to develop long-term relationships [...]

We know social media has evolved into this online phenomenon that has us checking our smartphones and various social sites on a daily basis. But don’t forget the feedback your social media [...]