Is “SEO” Really Dead?

A lot of discussion has been going on around “SEO” and its usefulness in the future.   In the past decade, SEO, or “Search Engine Optimization,” became the gold standard for an effective [...]

What is Brand Journalism?

As a journalism major, you can imagine how difficult it was coming to terms with the state of the industry upon graduation. Marketing became the next viable option for my career. However, the [...]